September 28, 2018

Event Technology Trends for 2015/2016

If you’re looking at event technology trends for 2015/2016, here’s what you will need to know first.

Interactive touch screens will be everywhere. We have them on our phones, on our computer screens, in cinema kiosks, and now our attendees will use them from their personal mobile devices at our events. They will ask questions and otherwise interact with presenters from their interactive touch screens. The long walk to the microphone (and its stress for attendees) will disappear.

Event Information and Social Integration. Events in 2015/2016 will feature more feedback participation by event goers. They will tweet live from their mobile devices. They will have event information updates appearing on their devices and even design some of their event experience. Events will foster interaction between attendees on- and off-line. The by-word is attendee “engagement”.

Event mobile apps and wifi beacons. In their personal lives, department store mobile apps and wifi beacons target event goers toward particular sales items at the department store in their area. They will find the same kind of mobile app available at the event, targeting information about scheduled presentations and marketing geared toward sponsors and presentations in the event goer’s particular areas of interest.

Connections off-line. Interactions between event participants will become more focused. While mobile devices will make on-line connections through social media and Q&A sessions more user-friendly, it is event planners who will need to focus on providing activities and creating off-line connections. Personal face-to-face networking (even in the digital universe) gives meaning to the event experience. The ability to interact with peers and interface with knowledgeable industry speakers/representatives is why attendees come to events. This has not changed in the digital age. Event planners will need to increase their off-line connections through games, dinners, recreational activities and appointments between attendees and sponsors that promote business while they personalise the experience.

Radio Frequency Identification (RFID). Attendee identification tags that incorporate radio frequency identification will not only improve the security at conference events, it will also give event planners and sponsors a better picture of the attendees’ event experience. RFIDs permit broadcast of attendee position and viewing patterns. This data is useful in knowing how participants reacted to particular event offerings. RFIDs preprogrammed with attendee personal information will eliminate long registration lines at the door as attendees show their badges and walk in unhampered to participate sooner and without registration irritation. RFIDs can send conference materials directly to the participants’ inboxes ensuring that each participant received the paperwork intended for him or her. Event planners can program RFIDs for VIPs to ensure that they receive the highest level of service, a special welcome, and have access to restricted areas. RFID badges also allow participants to interact with social media event kiosks making their comments and reactions to the event public in real-time.

Live event streaming. Live streaming video is a big part of our digital world. People upload videos to YouTube on every possible aspect of their lives. Sportscasters stream live video in behind the scenes coverage immediately following a game or even during half-time as the players plan their next moves. We can expect to see the impact of streaming video at conferences, too. We can expect live event streaming to  show what’s going on with an event sponsor and bring us into a deeper understanding of his brand. It will also show us more about the lives and interests of event attendees as they live stream portions of the events that they find of particular interest.

You can read more about event technology trends by reading this article.